Your Privacy


Your privacy is paramount. At (a trading name of Pure Luxuries London Ltd) we are completely dedicated to protecting the privacy of our site visitors and customers. Your visit to this site is governed by this policy and as such it's important you read and understand this page.

Our policy is to protect any personal information we receive from our site during your visit, keeping it completely confidential and used entirely for internal purposes. By using our website, you agree to this policy and provide your consent for our practices in accordance with it.

Additionally, only provide your personal information to third parties where it is part of providing a service to you (for instance, in arranging for a product to be sent to you, we need to inform the delivery company of your address), for the purposes of our own internal customer research where we have your express permission to do so, or if there are services from partner brands that may be of interest to you. Protecting your privacy is a significant part of our commitment to providing you with a high quality shopping experience. Furthermore, we respect the privacy rights of our online visitors and recognise the importance of protecting these rights.

To this end, we have adopted a Privacy Policy that guides how we collect, store and use the information you provide us with.

Important Notice: If you are under 16, please inform a parent or guardian about our Privacy Policy and Terms & Conditions, as well as then gaining their consent, before using Pure Luxuries.

Cookie Policy

Pure Luxuries utilises cookies in order to operate. A cookie is a small file that is sent to your computer or access device that can store small pieces of information. For example, a cookie is used in the functionality of your shopping bag. These cookies can be broadly split into 3 different sections.

Vital Website Functionality Cookies

These are required for Pure Luxuries to perform as expected. These cookies enable your shopping basket to remain filled with your desired items while on our website. They do not collect any other information or perform any other tracking.

Customer Preference Cookies

We may use a small cookie to remember your preferences, for example, whether you prefer visiting the mobile version of Pure Luxuries or the full site version. While Pure Luxuries will still work without these cookies, your browsing experience may become degraded as you would then be required to keep setting these preferences on every page.

Website Analytics Cookies

These cookies track and measure how our website is used. This information includes which pages are most frequently accessed, how fast our web pages load, and how visitors arrive at our site. Crucially, these cookies enable us to analyse our website, not our visitors. This information is not used for resale or for any purpose other than improving our website and how it operates.

Additionally, we use Google Analytics to gather information on audience demographics and interests. This is used to better tailor our website to our customers.

By using our website, you agree that we can place these types of cookies on your device and access them when you visit the site in the future.

You may delete any cookies that are already on your computer at any time. Please refer to the help & support area of your internet browser for instructions on how to do this.

Further information on deleting or controlling cookies may be found at Please note - by disabling cookies, you may not be able to access certain areas or features of our site.

Collection of your Personal Information:

We protect your details. The personal information we collect may include your name, title, company or organization name, e-mail and phone number. We may collect certain information about your visit, such as type of browser you use; the date and time you access the Site; keywords used in any searches that lead to this site; the pages that you access while at the Site and the Internet address of the Web site from which you linked directly to our Site. This information is used to help improve the Site and administer the Site. We do not store any credit card details at any point while using our Site. What's more, your details are protected with SSL security, allowing you to shop in completely safety.

Your consent

We will always abide by your wishes. The personal information collected on this Site will be used to provide the services you have requested. We may use your personal information to provide you with important information about the product or service that you are using, including critical updates and notifications. Additionally, we may send you information about other products and services from ourselves or other companies that equally share our stringent privacy policies.

At any time, you may contact us to request an end to any continuing communication between us. To do so, simply get in touch here.

We also carry out tracking on various search engine metrics; specifically, referring sites and keywords used to arrive at this site, through organic searches and through clicking on "cost-per-click" search based advertising. We operate a system based on Google Adwords and Google Analytics to evaluate our site and provide a better, more useful search experience for our users.

Other information

During your visit to our site, other information which is in no way personally identifiable may be collected. For instance, if you view a particular item, we will register that this item has been visited one more time. However, due to the nature of this information (for example, the number '100' becoming '101') this is not identifiable by anyone. We collect a range of such information, for example, product views, search terms etc. This is stored to enable us to improve the website and the experience we can deliver to you.


For a user who places an order, we request personal information on the order form used in the shopping cart. Contact (name, address, email, etc.) and payment information (credit card number and expiration date) is requested. This information is used for billing purposes and to fill the customer's order. If we have trouble processing an order, we will use this information to contact the customer. Credit card transactions are processed using our own Internet merchant account and authorized via a third party payment gateway system. The payment gateway is an authority in trusted modular payment solutions and security systems on the Internet.

Notification of Changes

If we decide to change our privacy policy, we will post those changes on this page so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected.


Cookie Use
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